Paramount Projects were asked to take an existing materials palette and design site specific concessions for Ugg Australia. . . .
Understanding the brand and how best to merchandise their products was key to the success of this project. It was also important to maintain continuity throughout each site to further strengthen the brand image. Each site was surveyed and drawn up allowing accurate first off designs to be rendered up for a quick sign off. Once a design had been approved the project team communicated with all the stake holders to ensure the smooth running of each installation which were generally completed over night and included the installation of real brick walls. All the relevant on site insurances and health and safety documents were also provided by Paramount. The week following the installation of the Glasgow concession in Cruise, sales increased by 400%