Following a recommendation Paramount were asked by Nicolas Deakins to design a new in store model in the prestigious Victoria Quarter of Leeds. . . .

The look had to represent the brands current styles while promoting their strong heritage. It required full flexibility from apparel to footwear, as well as cross-merchandizing options to promote new ranges.
After the success of the design submission Paramount also tendered for the fitting works and were successful in securing the full installation programme.
The project ran for eight days from start to finish and was completed on time and without any additional costs to the client. The new store now acts as a blue print not only for future Nicolas Deakins stores, but also for a new range of point of sale.
Craig Tate (Managing director)
“We all very happy with the overall effect of the store and the excellent quality of the refit”