Paramount Projects were approached by the Kate Kuba to produce a new store design to both wow the client, and satisfy White City’s strict design guidelines. . . .

Liaising closely with both parties, Paramount came up with this striking design, making the most of the high-fronted glass shop front whilst retaining the core design principles of the client’s brand.
Paramount also worked closely with a third party manufacturer and installer to ensure the project was completed to the highest possible standard.

Richard Soar – Retail Design Manager for White City:
“Many thanks for the concept submission – if only all the design concepts were like that! It looks really strong and well thought through”