The Bread and Butter trade show is the hottest date in the calendar for all the top fashion names and Paramount were delighted to be asked to design and install a stand for the high fashion label Australian Luxe Collective. . . .
The brief was to create an unusual and eye catching stand that that worked as a place to meet and great and offer a flexible merchandising space for footwear and bags alike. Paramount came up with the concept of refurbished Pianos which included mitred ones for corner features, illuminated alcoves and the striking glass topped baby grand as a centre piece. The stand was a huge success and generated a lot of positive attention.