Paramount has a long standing relationship with the market leading outdoor brand Vango, and always relishes the opportunity to work on new briefs with them. In this particular instance the launch of their revolutionary Airbeam technology. . . .

This brief required a display that not only caught the eye of the customers but also effectively communicated the features and benefits of the products.

The use of video media in the unit and striking design not only achieved these goals but also seamlessly linked it to the online marketing campaign.

The units were a steel carcase with Foamex graphic and were delivered to store fully assembled and pat tested ready for use. The units were a great success and additional quantise have been ordered for key accounts as well as a second generation version for lower tear accounts.